Why is it so easy to reach out for fruits than vegetables?

I just came back from Costco.  They say that if you go shopping hungry, you end up buying more. So today with that thought, I stuffed myself at breakfast. I was very proud of myself as I walked through the isles without darting for items on the shelves.

Also, I did not particularly feel like buying or eating anything sweet. So I thought that now I will buy fewer fruits and if anything, more vegetables.  However, my hand still reached out for fruits, and I consoled myself thinking that I am reaching for less sweet ones such as pomegranates, cherries, and blueberries.  

But to my dismay, at the check-out counter, I realized that the only vegetable I had in my cart was carrots, a “sweet” vegetable at that. Why did I not buy different varieties of vegetables?

Could one of the reasons for picking fruits over vegetables be that it is quick and easy to pick a fruit, wash it and eat it,  whereas, with vegetables, you need an accompaniment or a seasoning and getting that ready takes time?

What do you think?

Tell me. I want to hear from you.

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